TOURISMSHIFTFUTURE OF TRAVEL. INTELLIGENCE. IMPACT.

Insights & ArticlesIdeas shaping the future of tourismInterviews & ConversationsVoices from global tourism leadersDestination InsightsIntelligence from destination hubs

ContributorsExplore our global network of researchers, professionals, educators, and innovators.OrganisationsDiscover organisations and institutions contributing knowledge and expertise.Advisory CircleMeet our advisors and thought leaders guiding TourismShift’s vision and direction.Founding ContributorsRecognising individuals who have helped build the foundation of TourismShift.Fresh Minds ProgramEmpowering students and emerging talent to contribute ideas and research.Institutional PartnersUniversities, research centres, and academic partners collaborating with us.Strategic PartnershipsOur global partners working with us on initiatives and knowledge collaboration.Ecosystem StatisticsKey insights and numbers showcasing the growth and reach of our ecosystem.

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South Africa Hub

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South Africa Hub

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Research and professional knowledge on travel behaviour, crisis recovery, and destination development in South Africa.

Contribute to this Hub 2 published pieces

Conversations

From Biodiversity Conservation to Resilient Destinations: Connecting Research, Education and Sustainable Tourism

Ecotourism, education, and applied research create lasting value when communities are partners, conservation is the foundation, and knowledge moves from publication into tools, partnerships, and decisions that destinations can actually use.

Dr. Zoëgné du Preez Luyt

Research

Assessing COVID-19's impact on travel decision-making in South Africa

Post-COVID domestic travel decisions in South Africa are shaped by health and safety concerns, financial pressures, media influence, and destination risk perceptions — and destinations that combine clear risk information, diversified outdoor offerings, and collaborative crisis marketing are better placed to recover.

Dr. Zoëgné Luyt