Stories Shaping the Future of Tourism
Explore the latest blogs, articles, and insights from our global community of tourism experts and thought leaders.
How Mindful Escape Tourism was born and why it had to exist
Mindful Escape Tourism asks what remains with a person when the trip is over. It designs travel for connection, slowing down, simplicity, silence, authenticity and light — not for packing more into fewer days.
Maria AthanasopoulouSustainable Tourism in Ulcinj Montenegro: 5 Challenges Nobody's Talking About
Ulcinj's path to sustainability depends not on further destination marketing but on a sequenced set of interventions — formalization of the accommodation sector, ecological protection zoning, infrastructure financing, and measurable service standards — before promotional expansion.
Suzana Muja, MSc90°N — What Nobody Tells You About Working at the Top of the World
A screensaver of a red 90°N sign on Arctic ice pulled Guadalupe Aguirre from Antarctica into a three-year wait for a nuclear icebreaker. What followed was Murmansk, Franz Josef Land, 114 demanding guests, and a silence at the Geographic North Pole she would return to fourteen more times.
Sustainable Creative Tourism in Lavapiés: Attracting Art and Culture Oriented Tourists
Lavapiés does not need less tourism — it needs better tourism: regulated short stays, redirected visitor spending into the barrio, and creative experiences that connect art-and-culture travellers with residents instead of turning the neighbourhood into a theme park.
Sustainable Tourism Doesn't Start with Rules
Sustainable tourism starts before arrival. When destinations match the right traveller to the right place through personality and alignment — not more signs, rules, and crowd control — responsible behaviour follows naturally.
The Tourism Industry Has More Knowledge Than Ever. So Why Is It Still So Fragmented?
Tourism does not have an information shortage. The real gap is movement: research that never reaches destinations, experience that leaves when people retire, and similar problems solved in isolation. The future of the sector depends on how far the knowledge we already have can travel.
Jabir AhmadIs Isfahan Ready for Accessible Medical Tourism? Evaluating the Healthcare-Hospitality-Transport Nexus
Isfahan has the medical expertise to compete regionally, but accessibility is uneven: new hospitals and luxury hotels score well, while older properties and bus terminals remain the weak links. Small retrofits, universal design, and more transparent audits can turn the city into an inclusive medical tourism destination.
How Inns and B&Bs Can Deliver Five-Star Experiences with a Concierge App
Five-star stays at inns and B&Bs are built on clear pre-arrival communication, smooth arrivals, timely answers, and personal touches — and a thoughtfully used concierge app can deliver those moments consistently while freeing staff for the interactions that matter most.
The Honest Fiction: Why Tourism Works Better When We Admit It's Mostly a Story
Tourism is mostly fiction — and that is not the problem. The problem is pretending otherwise. Destinations work better when we stage an honest fiction: honor the familiar story travelers arrive with, then deliver surprise with care through trust — a Perception Reset at the threshold.
Dress to Express: Gran Canaria Carnival experience beyond the "tourist gaze"
Foreign tourists in Gran Canaria Carnival seek togetherness and entertainment more than formal cultural learning — yet media still frames them as passive observers. Inclusive, participatory design (workshops, behind-the-scenes access, clearer local narratives) can move the experience beyond the tourist gaze.
Beyond Survival: Rethinking Jordan’s Tourism Resilience through Private Sector Led Aviation Diplomacy
Tourism resilience is more than recovering from the next crisis. Jordan needs coordinated private-sector aviation diplomacy so routes stay commercially viable, markets stay diversified, and access to its product does not collapse whenever the region is disrupted.